Jump start 2017 with your very own custom marketing strategy!
In small business, one size does not fit all. You need a custom process to attract your ideal customers so that you can do your best work ever!
Don't know how to market? This workshop walks you through - hands-on, step-by-step, over time - so you can practice and learn as you go.
Who is this for?
This workshop is entrepreneurs who struggle with prospecting, marketing and sales. It is designed for those who are dedicated to their business and ready to turn marketing into a productive activity.
What will be covered?
The complete cycle will be covered from beginning to end: prospecting - marketing - sales. You'll actually work on your business during the classes and practice between sessions.
How is the workshop structured?
The workshop meets twice monthly. Each month we cover one topic that lays the foundation for the following months. You work on your own business using ideas and strategies learned in class.
What are the topics and dates?
This workshop runs from January 12 through May 18.
Powerful Prospecting Practices
January 12th – part 1
January 26th – part 2
Prospecting is often misunderstood, and therefore, done ineffectively. In this class we explore exactly what prospecting is. We'll define the goal, and identify where prospect and how to behave. Students leave with a plan of action they can implement to be more effective in their prospecting practices.
Meaningful Marketing Plans
February 9th – part 1
February 23rd – part 2
Together we’ll explore the various marketing methods available to you. We’ll talk about how to determine where, when, and how to market to your target audience. Attendees will also learn how to measure their marketing for effectiveness.
Successful Sales Strategies
March 9th – part 1
March 23 – part 2
Selling is what happens when you are face to face with your prospect in the sales meeting. In this class we explore what the goal of the meeting is, the best way to interact with the prospect, and how to follow up effectively. We cover objections and closing techniques as well. Students leave with their own strategy for how to conduct a successful sales meeting.
Final Follow-up Calls
This is your chance to ask final questions on your activities and results. These will be conference calls - so you can dial in from wherever you are. These will be live calls.
Who is teaching the workshop?
Diane Helbig, President of Seize This Day.
Diane is a sought-after, internationally recognized business and leadership development advisor, author, speaker, and workshop facilitator.
Diane’s signature sales training program, Clarity of Course Sales Training, is designed to provide business owners and sales professionals with a tactical, action and results oriented process for selling successfully. She combines training with ongoing coaching to ensure the lessons are absorbed.
What is the investment?
Your investment for this 4-month workshop is $250 for Center members, $275 for non-members.
Class size is limited to 10 companies. This allows us to work closer with each business for deeper, more effective help.
Have Questions or Want to Register?
Call the Center at 440-729-2902 or Susan directly at 440-655-2720 or Email Connect@ChesterInnovation.com.